Today, more and more professionals are realizing the importance of building a personal brand. This not only allows them to attract new opportunities and increase their value in the labor market, but also has other non-obvious reasons as well
Why develop a personal brand?
Systematization of Knowledge and Experience
Personal brand development will help you systematize your knowledge and experience. Publishing articles, videos or attending conferences allows to organize them and see the valuable aspects that have been gained through work and training. This helps to be better oriented in their field and apply a greater range of knowledge in work.
Example: Palmer Luckey, founder of Oculus VR, started his journey in his parents' garage where he developed a virtual reality prototype and posted his progress on a forum. By doing so, he attracted the attention of investors and was able to raise significant funding for his project.
You can read the whole story here:
Developing a personal brand allows to spend more time focusing on topics you are truly interested in. You can build your expert brand around specific topics and become in-demand in that field. For example, through publications, podcasts, or books, you can become consultants and experts in personal effectiveness or other topics that interest you.
Example: Tim Ferriss, author of 4-Hour Workweek and host of The Tim Ferriss Show podcast, has become known for his expertise in personal effectiveness. He shared his ideas and techniques in his book and podcast, which attracted the attention of entrepreneurs who began to seek his advice and counsel.
Check out this interesting interview with Tim itself about his story and successful book:
Developing a personal brand enables professionals to use their skills and expertise to influence community processes and decisions. They can attract community support through their publications, active participation in social projects or even crowdfunding.
Example: Palmer Luckey (we talked about him in the first paragraph) not only attracted the attention of investors through forum publications, but also used crowdfunding on the Kickstarter platform to raise funds and improve his virtual reality device. By doing so, he was able to develop his project and raise awareness of virtual reality in general.
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